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Digital marketing

Digital marketing is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.

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why digital marketing is so important?

Digital marketing, also called online marketing, refers to all marketing efforts that occur on the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers

benifits of digital marketing

Digital marketing benefits businesses of all sizes by giving access to the mass market at an affordable price. Unlike TV or print advertising, it allows truly personalised marketing. Digital marketing also comes with a number of challenges you should be aware of.

The main advantage of is that a targeted audience can be reached in a cost-effective and measurable way. Other advantages include increasing brand loyalty and driving online sales.

Global reach

A website allows you to find new markets and trade globally for only a small investment.

Lower cost

A properly planned and well-targeted campaign can reach the right customers at a much lower cost than traditional marketing methods


If your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.

how digital marketing is good for buisness?

Digital marketing is important because it allows you to get creative and stand out from your competitors in congested markets. Not only is it essential for businesses, but customers also now heavily rely on it as a way of finding out about companies.


There is no such thing as job security unless you have your own company, and even then, the company can get so big that the board votes you out—like what happened to Steve Jobs,” says Maria Tomaino, a career coach at Springboard. “A smart choice is for Springboard students to have their own LLC for contract work. Always aim to diversify your income with projects, freelancing, and other opportunities.”

While layoffs at FAANG companies (Facebook; Apple; Amazon; Netflix; and Google) courted the most publicity, given their sheer market dominance, the tech job market remains strong. However, the most in-demand positions may have migrated outside Silicon Valley. In a recent BCG survey, 40% of laid-off tech workers had found new startup jobs. Many former Big Tech staffers find greater satisfaction in less corporate roles with reduced red tape and the ability to work remotely. Small companies are twice as likely to hire full-time remote workers, according to a by Owl Labs, to save money on office space.

Former techies are being scooped up by firms in other sectors, keeping the job market strong. CompTIA net tech employment would reach 9.4 million in 2023, representing a 3.4% increase from the prior year. Over the next 10 years, the number of job postings will continue to outweigh layoffs. The replacement rate for tech occupations during 2023-2033 is expected to average 7% annually.


  • Global reach.
  • Cost efficiency.
  • Measurable results.
  • Effective targeting.
  • Increased engagement.
  • Flexibility.
  • Improved conversion rate.

With digital marketing, a lot of your costs are low. Things like email campaigns, social media interactions and posts, and website content cost you nearly nothing to produce. When your customers come to you through these channels, your CAC is negligible.


  • High competition. The digital marketing campaign should be well thought out, stand out, grab attention, and impact the target audience since the competition has grown many folds recently. …
  • Dependability on Technology. …
  • Time Consuming. …
  • Security and Privacy Issues

There is high power consumption in digital communication. And there is a requirement for synchronization in the case of synchronous modulation. There is a sampling error. The most common limitation of digital communication is that it requires more transmission bandwidth

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